User behavior research work is to study the behavior of users. Through user behavior research we can better understand users and understand their demands.
In internet products, users access our site, we do web design for our website. A key question is how we can understand our customers. Who are they, with what kind of habits and preferences?
For specifics on user experience vancouver visit that page
Fortunately, users visiting our site will leave some traces. That is their visit record. We can dig those records to analyze their behavior on our website to understand the custom and the attribute of users. Since then we can improve our website, optimize our page design, also optimize our products and do targeted promotion to the user some information. So the core of user behavior research is the analysis of user behavior.
What is the user behavior analysis and values standard? User behavior analysis is in the case of getting basic data of web visitor statistical analysis to some dates to discover the rule of visitors visiting the web site. And we should combine these rules with network marketing strategies to find what the existent problem in the current internet marketing campaign. And we need to make further amendments or re-provide the basis for the development of network marketing.
User behavior analysis should contain the following keystone analysis data: the time users stay in the site, bounce rate, returning visitors, new visitors, returning number and time interval of returning visits.
Analyze browsing habits between the two of registered users and non-registered users.
Analyze search engines, keywords, related keywords and keyword stations users are using
Analyze what kind of entry form (ad or website link to entry) users choose is more effective.
Use the process that users visit the website to analyze whether the page structure design is reasonable.
Analyze web page hot spots map data and web page cover map data of users on the web site.
Analyze visits amount of users at different times and so on.
This is a quantitative analysis, mainly through quantitative analysis methods using data and model to interpret the users and reduce the real thing opposite to the screen.
This approach has already been widely used in many fields. A more successful case is the Personalized Learning System.
This is a platform for students learning and submitting work.
The system will judge the students knowledge mastery degree and study custom according to the students’ ate of progress of glancing over courses, the submitting schoolwork frequency and accuracy. Then it adjusts the course curriculum based on this to achieve the purpose of teaching according to ability. Analysis method is mainly Markov modeling for students browsing history.
In short, user behavior research is essential in web design. Doing user behavior research work well is a part of good web design.